Athletics Canada

It’s no surprise that the fast-paced Canadian Track & Field Championships would require an even faster creative execution; however, our experienced contingent of dedicated staff and vendors accomplished a flawless installation on a compressed timeline two years in a row. 

Working with both the Athletics Canada and Canadian Track & Field Championships brands, in year one we designed remarkable creative for an extensive signage program that included both event branding and stadium wayfinding. Our team executed the installation in just two days, with such a positive response that the exterior signage was kept as a permanent fixture on the stadium. 

Returning for a second year proved more challenging than the first, but we stepped up to the challenge. Leveraging resources from the previous year, our team not only designed fresh new artwork that seamlessly integrated with the established brand but also implemented an updated strategy. We coordinated efforts among various vendors and stakeholders, skillfully managing all the moving parts to deliver an elevated experience at the highly anticipated event.