Have you ever stopped to wonder what your brand sounds like?

We all recognize iconic brand visuals—logos, colors, and taglines—but sound is a powerful, often underutilized part of branding. Think about the Netflix “ta-dum,” Intel’s signature chime, or McDonald’s “I’m Lovin’ It” jingle. These sounds are more than catchy—they’re part of the brand’s identity, instantly sparking recognition and emotion.

At Mantis Creative, we believe that brands don’t live in one place anymore. They’re online, on TV, in your pocket, and beyond. That’s why it’s essential to create a cohesive experience that engages not just the eyes but also the ears.

Sonic branding is the art of crafting a sound that encapsulates your brand’s personality and values. It can be as subtle as a chime or as complex as a musical score, but its impact is undeniable.

We recently created a sonic brand for Mantis Creative, starting with a unique inspiration: the elevator chime at our iconic Mill Tower office in Abbotsford, BC. By using that familiar sound as the foundation, we composed a unique audio signature that blends creativity and forward-thinking—values central to who we are.