Have you ever stopped to wonder what your brand sounds like? We all recognize iconic brand visuals—logos, colors, and taglines—but sound is a powerful, often underutilized part of branding. Think about the Netflix “ta-dum,” Intel’s signature chime, or McDonald’s “I’m Lovin’ It” jingle. These sounds are more than catchy—they’re part of the brand’s identity, instantly […]
June 28, 2023 How many logos do you come across every day? Whether scrolling through social media or driving past billboards – we see countless branded graphics every week, all begging you to pay attention to them, to buy this or go there or do that. As a creative director and career-long designer, I consider […]
DECEMBER 18th 2023 As the year draws to a close, we’re excited to pull back the curtain and share a peek into what we’ve been up to at the studio. With projects launching throughout the Lower Mainland and in the Okanagan, you’ve probably come across our work, but you may not have realized we were […]
April 26, 2023 Consider the most successful project you ever completed. Maybe it was a rebrand, or a new product launch, or a seasonal promotion. Now consider what made it so successful. We’re willing to bet that strong working relationships were part of the magic. Over the years, we’ve been lucky enough to form deep […]
February 28, 2023 On the heels of COVID-19, with whisperings of an upcoming recession and inflation rates soaring, I found myself pondering the idea of a rebrand. With the real estate market beginning to cool off and having studio hours to spare, now would be the perfect time, however, the sheer thought of taking the […]
March 15, 2023 Is there anything that invokes more fear into a Marketer than an impending recession? Like a sixth sense, we become hypersensitive to cost-saving measures, making a mental note of every line item reduction on a proposal, and every time a client opts for a “more affordable” stock for their latest brochure. For […]